Goals - Staminads Documentation

Goals allow you to track conversions and measure the business value of your traffic. Each goal can have an optional monetary value, helping you understand which traffic sources, campaigns, and pages drive the most value.

Goal Cards

Each goal is displayed as a card with three key metrics:

Metric	Description
Count	Total number of times the goal was triggered
Value	Sum of all goal values (if values are tracked)
Median	Median goal value — useful for understanding typical conversion value

Click any metric to switch the mini chart to display that metric’s evolution over time. When comparison mode is enabled, each metric shows the percentage change compared to the previous period.

Date Range & Comparison

Use the date picker to select a time period for analysis. Enable comparison mode to see how your goals are performing compared to the previous period. The mini charts on each card will show both the current period (purple line) and the previous period (gray line) when comparison is enabled.

Goal Dashboard

Click the eye icon on any goal card to open the full goal dashboard drawer.

The goal dashboard provides detailed analysis for a specific goal:

KPI Summary

The top section displays the three main metrics (Count, Value, Median) with comparison percentages. Click any metric to view its time-series chart.

Time-Series Chart

Visualize the selected metric over time with:

Granularity based on date range (hourly, daily, weekly, monthly)
Period comparison overlay when comparison mode is enabled
Annotations showing significant events you’ve marked

Breakdown Widgets

Widget	Tabs	Description
Top Sources	Referrers, Channels, Channel groups	Which traffic sources drive conversions
Top Campaigns	Campaigns, Sources, Mediums	UTM parameter breakdown for goal conversions
Countries	Map, List	Geographic distribution of conversions
Devices	Devices, Browsers, OS	Technical breakdown of converting visitors
Heatmap	Goals	Conversion patterns by day of week and hour

Tracking Goals

Goals are tracked using the Web SDK. See the Web SDK documentation for implementation details.

// Track a goal without value
staminads.goal('signup')

// Track a goal with a value
staminads.goal('purchase', 99.99)

Use meaningful goal names that describe the conversion action, such as signup, purchase, newsletter_subscribe, or contact_form_submit.

Dashboard Explore Report

​Goal Cards

​Date Range & Comparison

​Goal Dashboard

​KPI Summary

​Time-Series Chart

​Breakdown Widgets

​Tracking Goals

Goal Cards

Date Range & Comparison

Goal Dashboard

KPI Summary

Time-Series Chart

Breakdown Widgets

Tracking Goals