The Dashboard provides an overview of your traffic quality with key metrics, trends, and breakdowns by dimension.
Date Range & Comparison
Use the date picker to select a time period for analysis. Available presets include Today, Yesterday, Last 7 days, Last 30 days, and custom ranges.
Enable comparison mode to overlay the previous period on charts and show percentage changes on KPIs. This helps identify trends and measure performance over time.
Key Metrics
The top row displays your main KPIs:
| Metric | Description |
|---|
| Sessions | Total number of sessions in the selected period |
| Median TimeScore | Median session duration — your core engagement metric |
| Bounce Rate | Percentage of single-page sessions below the bounce threshold |
| Pages / Session | Average number of pages viewed per session |
Time-Series Chart
The main chart visualizes your selected metric over time. Features include:
- Granularity selector — Switch between hourly, daily, weekly, or monthly views
- Period comparison — Overlay previous period data when comparison mode is enabled
- Annotations — Vertical markers for significant events you’ve added
The dashboard includes several widgets to break down your traffic:
| Widget | Tabs | Description |
|---|
| Top Pages | Landing pages, Exits | Most visited entry and exit pages |
| Top Sources | Referrers, Channels, Channel groups | Where your traffic comes from |
| Top Campaigns | Campaigns, Sources, Mediums, Contents, Terms | UTM parameter breakdown |
| Countries | Map, List | Geographic distribution of visitors |
| Traffic Heatmap | Sessions, TimeScore | Traffic patterns by day of week and hour |
| Devices | Devices, Browsers, OS | Technical breakdown of visitors |
Click-to-Filter
Click any row in a widget to instantly filter the entire dashboard by that value. For example:
- Click a channel to see only traffic from that channel
- Click a country to focus on that geographic region
- Click a landing page to analyze traffic to that specific page
Click the same row again to remove the filter. Active filters appear below the date picker.
Real-Time View
Click the Live button next to the dashboard title to open the real-time view. This shows visitors currently active on your site in the last 30 minutes.
The real-time view includes:
- World map — See where active visitors are located
- Live metrics — Current session count and engagement
- Active pages — Pages being viewed right now
- Live sources — Channels, referrers, and campaigns driving current traffic
- Devices — Real-time device and browser breakdown
Use the real-time view to monitor campaign launches, check if tracking is working after deploying the SDK, or watch traffic during peak events.
