Web marketers are used to measure the performance of their campaigns by looking at conversions (ROI, ROAS etc…). Sadly, due to technical and legal constraints this is not possible anymore (adblockers, user consent, cookie lifetime, cross-device journeys etc…).Staminads brings a new way to measure the performance of your advertising campaigns by focusing on the user-engagement. And the best way to measure user-engagement is to look at the time spent on your website.The TimeScore is the median value of the time spent on your website for each source of traffic over a given period of time, expressed in seconds.
The eTraffic (effective traffic) is the volume of sessions weighted by the TimeScore, relative to the total volume of sessions and highest possible TimeScore.The eTraffic is used to compare the performance of different sources of traffic & attribute conversions.