Staminads offers 3 types of reports:

  • Dashboard: Get an overview of your digital marketing performance.
  • Explore: Deep dive into your data by any dimensions to find insights.
  • Google Ads: Measure the performance of your Google Ads account and get specific insights to optimize your campaigns.

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Dashboard

  • Quantity: Volume of sessions
  • Quality: Global TimeScore
  • Time spent distribution
  • Marketing mix (by channels groups and channels)

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Explore

The purpose of this report is to allow you to find insights by drilling down into your data to spot the origins of the highest TimeScores, examples:

  • Identify new sources of traffic with top TimeScores
  • Detect which landing pages have the best impact on the quality of your traffic for a given campaign
  • Find out the traffic quality of an expensive campaign
  • Find out the impact of a particular device on your traffic quality
  • Compare the performance of your channels
  • …

The Google Ads report blends data from your Google Ads account with Staminads TimeScores to give you insights on the performance of your campaigns, ad-groups, ads and keywords.

The most important metric here is the Staminads “Cost per minute”, which replaces the ROAS metric.

At the campaign level, you can get deeper insights by:

  • Device
  • Ad network type
  • Ad position
  • Click type (site links, url, image, product…)
  • User list (CRM remarketing)
  • OS
  • Results page number
  • Timezone
  • Day of the week
  • Hour of the day

At the ad-group level, you can get deeper insights by:

  • Landing-page
  • Keywords

Looking at the dimensions having the highest TimeScores can help you identify the ingredients of your most successful campaigns.